Vayant : US revenue management company PROS buys B2B air fare search platform Vayant

Vayant Travel Technologies, a B2B air fare search company, was acquired by Houston-based PROS Holdings, a cloud software revenue management company, in an all-cash transaction of $35 million. Vayant, based in Sofia, Bulgaria, was founded in 2007, funded by a group of private investors and venture capital firms including Neveq and Cape Capital. PROS said Vayant’s SaaS shopping, pricing and merchandising technology complement its own “modern e-commerce techniques,” including dynamic pricing and revenue management solutions that deploy artificial intelligence.