Vayant Travel Technologies, Inc. Blog Are Airlines Escaping From The GDS Or Simply Falling Under Google's Control?

For decades airlines have untied their dependency to GDSs and showcased their product by developing their airline.com. In parallel, Google was changing their rules and was adding Google Flights. Overtime the free traffic acquired through organic search dried up. Today, to paraphrase what Paul Hennessy - former Priceline CEO, said a year ago: 'this is a paid world' and each [...]