Vegfru Blog Food Loss - Myth and realities…

Contrary to popular public perception, most of the food loss on the supply side is actually VALUE LOSS, not a physical loss. We don't often see mountains of rotten produce either in wholesale markets or farms. Most of the produce is consumed by various income strata of society. Main reasons for this value loss are; Inefficient marketing of perishable produce and weak marketing linkages. We firmly believe that dependency of logistics with the price discovery