Velocify Blog 6 steps to effective email marketing for mortgage lenders

In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. The key takeaway? In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. [...]The post 6 steps to effective email marketing for mortgage lenders appeared first on Velocify: High Performance Sales.