Verizon Media: Sports Illustrated Joins Verizon Media as Third Publisher to Adopt Its Cookieless ID

Maven, the publisher behind brands like Sports Illustrated and TheStreet, announced this morning that it is adopting ConnectID, the first-party data solution created by Verizon Media in December, in order to offer audience targeting options to advertisers when third-party cookies disappear. The publisher, which has 120 million monthly users across its media brands, is the...