Videology Blog The Promise of Premium Inventory: Is It Worth the Cost?

In today's quickly moving and still-growing world of digital video advertising, Marketers are faced with difficult trade-offs when it comes to inventory selection. Given a set budget, should they buy fewer impressions on higher-priced premium inventory, or should they buy more impressions on lower-cost, long-tail inventory? The allure of premium or full-episode player (FEP) placements is strong, but is it worth the cost markup?