VideoScribe Blog Why Sales Professionals Need Video (and 6 Free Resources to Get You Started)

Sales is all about connection. Whether you're closing a high-value deal, introducing a product, or nurturing leads, the ability to engage and persuade is key. With video content being 53% more engaging than text-based communication, and sales teams using video see conversion rates increase by up to 80% (Vebout, 2024). Whether it's a product demo, a personalized sales pitch, or a well-crafted video outreach campaign, leveraging video can help you stand out in a crowded market.