VIE Healthcare Blog Why Your Old Healthcare Marketing Strategy Isn't Working with Ian Baer | E. 111

Episode Introduction Ian shares how 90% of today's marketing decisions are emotional, and 80% are made on impulse, and the challenges of ''marketing by the pound.'' He also explains why a regulatory environment means healthcare often stays in the shallow end of the marketing pool, how data unlocks empathy between brands and audiences, and advises ...Why Your Old Healthcare Marketing Strategy Isn't Working with Ian Baer | E. 111 Read More »The post Why Your Old Healthcare Marketing Strategy Isn't Working with Ian Baer | E. 111 appeared first on VIE Healthcare Consulting.