VJIM Blog Pilgrims mindscape – The new “P” of Marketing in India

In Hinduism, the Pilgrimage or Teertha yatra is one of the means to achieve moksha (salvation). Achieving Moksha is one of the key components of Purushartha”. It becomes pertinent to understand the pilgrim’s needs on special occasions such as Kumbh Mela (2013) and the role of organizations and brands. Kumbh Mela held in Allahabad in […]