VJIM Blog SMB Foods: A Failed Franchisee

SMB Foods: A Failed Franchisee Dr Vinith Dani, Associate Professor, VJIM Abstract Mr. Dani, currently working as full-time faculty at Vignana Jyothi Institute of Management (VJIM), Hyderabad, after finishing his lecture on Franchising in his Marketing class on September 9, 2020, he reflected upon his own food franchisee business that he had started in 2015. […]