VML: National Vision Appoints VML as Its Agency of Record

ATLANTA-National Vision Holdings, Inc., a leading optical retail company, announced yesterday that it has appointed VML as its agency of record (AOR) following a competitive review. According to the announcement, VML will play a key role in leading National Vision's brand evolution, redefining the retailer's communication and brand platforms with a focus on creative, CRM, social strategy, brand identity and design, and experiential. VML, which was named an Ad Age A-List Standout Agency in 2025 and Clio Awards "Network of the Year" in 2024, will begin work with National Vision immediately.