“Customers for life. “Lifelong borrowers.” “Clients that are eternally yours.”
We all have different terms for them—some are a bit more lighthearted than others—but the meaning is always the same: A customer who turns to you no matter what their needs may be, whether it’s another home purchase, a mortgage refinance, or an additional service that you provide. Put simply, loyal and returning customers are the lifeblood of a loan officer’s business.
The post How to Build Loyalty & Boost Retention in Today’s Ever-Challenging Market first appeared on Volly.
Volly is a Massachusetts-based SaaS platform that offers solutions including customer relationship management and marketing automation for the financial services industry.