Vungle Blog 4 Contextual Targeting Strategies for the Post-IDFA World

Learn how to build future-proof mobile marketing campaigns. The user identifier was a pillar of mobile marketing, and many wondered if effective targeting could be achieved without it. Fortunately, there are alternatives. Long before IDFA rose to prominence, mobile marketing ran on contextual targeting strategies. Now, this classic approach to targeting is popular again, and [...]The post 4 Contextual Targeting Strategies for the Post-IDFA World appeared first on Vungle.