Vungle Blog How Contextual Targeting Works in Mobile Programmatic Advertising

Contextual targeting is a tried-and-true technique that's even more effective when paired with the scale and efficiency of programmatic mobile app advertising. Contextual ad targeting isn't new. In fact, it's one of the oldest techniques in digital advertising. It spent some time in the backseat relative to the popularity and power of behavioral targeting made [...]The post How Contextual Targeting Works in Mobile Programmatic Advertising appeared first on Vungle.