Vungle Blog The Complete Guide to User Privacy and Ad Targeting on Android

Leverage the App Set ID, contextual advertising, and more to thrive in the new era of Android advertising. In April 2021, the ground rules of mobile advertising changed significantly: Apple introduced their updated App Tracking Transparency (ATT) framework, forcing mobile marketers on the iOS ecosystem to adapt or fall behind. As expected, the move has [...]The post The Complete Guide to User Privacy and Ad Targeting on Android appeared first on Vungle.