WeatherBug: Good Day, Sunshine: WeatherBug Ups Revenue By Moving To A Unified Auction

The waterfall wasn't working out for WeatherBug. "We had what I call 'too-many-SDKs syndrome,'" said Olivier Vincent, president and general manager at the GroundTruth-owned weather app, which has 20 million monthly active users. If you had peeked inside WeatherBug's ad stack last year, you'd have found the code for as many as eight different ad... Continue reading »The post Good Day, Sunshine: WeatherBug Ups Revenue By Moving To A Unified Auction appeared first on AdExchanger.