Mike Brooks, WeatherBug's SVP of revenue, is a mobile programmatic evangelist. "We've seen a huge positive impact from adopting a unified auction, and we like to be vocal about it," Brooks said. "We talk about programmatic to anybody who will listen, because this is the way of the future." In early 2018, the weather app,... Continue reading »The post WeatherBug Wishes Apps Would Get With The Programmatic Program Faster appeared first on AdExchanger.