Web Shop Manager Blog SEMA Market Report Summary

SEMA Market Report Summary SEMA's 90+ page annual market report was packed to the brim with valuable information and statistics but we realize that with everything going on, not every one has the time for such light reading... So we've compiled and analyzed areas relevant to eCommerce for you below. If you have questions about how you can apply any of the information to your business, please email us directly [sales@webshopmanager.com]   Consumer Profile Overview Younger drivers are more likely than older drivers to buy performance parts or accessories and make heavier modifications to their vehicles. Online shopping has become a big part of the specialty automotive aftermarket, particularly for younger consumers. However, the relationship between digital and brick-and-mortar retail is not always oppositional and frequently support each other.  Consumers often rely on the web for research and information, but a solid majority of parts are purchased or picked up in-store. A robust online and social media presence can actually help companies to reach and connect with potential and existing customers. Consumers tend to use multiple sources when looking for parts information and are most likely to look online as well as consult with people they know. It is, therefore, a good idea for businesses to make sure that their web presence includes sufficient product information to help their customers make an informed decision.  Social media is less common for research purposes but can help reach potential customers and inform them about the brand and even how to properly install/use the company’s products. YouTube videos attached to product pages on your website are great for driving conversions because they can inform potential customers how to properly install products   Accessorizer Profile: Age Accessorizers skew young. More than half of people modifying their vehicles are under age 40, and people grow less likely to buy aftermarket parts as they age.   Total Vehicle Owners Accessorizers Non-Accessorizers 16-29 23% 31% 20% 30-39 19% 28% 15% 40-49 16% 20% 15% 50-59 15% 12% 16% 60+ 27% 9% 34%