Webtrekk: Mapp Acquires Marketing Analytics Developer Webtrekk

San Diego-based Mapp, a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk, the company said this morning. Financial details of the acquisition were not announced. Webtrekk was based in Berlin, and has other offices in Italy and Spain. According to Mapp, Webtrekk will continue to offer up a stand-alone solution for marketing analytics and customer intelligence, although the two will combine their services into one, fully integrated package aimed at marketers. Mapp said it would benefit from Webtrekk's market position in German-speaking countries. Mapp is led by CEO Steve Warren. Mapp said that Webtrekk has more than 400 customers, including FlixBus, Porsche Holding, ING, and MyToys.