Recently, our team has been using an exercise called "The Five Whys." If you're in manufacturing or are familiar with the principles of Kaizen or Six Sigma, you've may have heard of the Five Whys. The tool dates back to the mid-20th century. It may come as no surprise that, as with so many process-oriented... Read more »The post Know What You're Marketing With the Five Whys appeared first on West Designs.