WhoToo: Demandbase Snaps Up B2B Marketing Data Platform WhoToo

AdExchanger |Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase's desire to beef up its behavioral marketing data set and hook into clients' existing data-management platforms. "This isn't just data for data's sake," noted Chris Golec, CEO of Demandbase:... Continue reading »The post Demandbase Snaps Up B2B Marketing Data Platform WhoToo appeared first on AdExchanger.