Wiivv Blog Does custom-fit really matter when choosing insoles?

Do you ever wonder why your feet hurt? When you walk, the pressure you feel is the force of your body weight absorbed by the bottom of your feet. Force is concentrated on certain spots on your feet that make contact with the ground. Over time, you start to feel fatigue and pain in your feet.   How insoles work Insoles are designed to support your arch and distribute weight across more of the bottom of your foot. Spreading force across a larger surface area on the bottom of your foot reduces the pressure you feel and improves comfort.   Better fit means better results To distribute weight across a larger surface area on the sole of your foot, an insole has to make good contact with the bottom of your foot. This is where the millimeters really matter. A small improvement in support makes a big difference in the amount of weight distributed across your feet.   The difference custom-fit makes Back at Wiivv HQ, we tested what percentage of the foot absorbs force under various scenarios: barefoot, supported with a traditional insert, and supported with Wiivv Custom Insoles. We found that about 75% of your foot absorbs force when barefoot, 80% absorbs force with a traditional insert, and 85% absorbs force when wearing a Wiivv Custom Insole.* Is that a big deal? Your feet will think so.   Wiivv takes pounds off your feet each day The extra 10 percentage points of support you get when wearing Wiivv Custom Insoles takes about 31 pounds of force off your feet each day. That’s the weight of 2,500 quarters, or, over a year, the weight of an Indian elephant. Are you ready to create your custom fit?   * Actual percentage results vary with every person based on their arch height and flexibility, body weight, and the type of traditional insert used for comparison.