Wilke Blog 5 Tips on globalizing your consumer care systems

Over the years our team has worked with brands working to globalize their consumer care systems. These projects can range from the seemingly simple ("it's time to have the US and Canada on one system") to the clearly challenging ("we need to integrate 80+ markets on a single platform"). No matter how big the challenge, our te am has identified a few common threads across most globalization projects. With credit to our consultants - here are some tips for any team planning to bring multiple markets onto a single system.