Willow Marketing Blog Navigating the Privacy Landscape: Google Analytics 4, Third-Party Cookies, and the Rise of First-Party Data

In the ever-evolving digital landscape, the impact of privacy laws on third-party cookies has become a focal point for businesses and organizations relying on web analytics to understand user behavior. As privacy concerns rise and regulations tighten, major players like Google Analytics are adapting to these changes, ushering in a new era with Google Analytics [...]The post Navigating the Privacy Landscape: Google Analytics 4, Third-Party Cookies, and the Rise of First-Party Data appeared first on Willow Marketing.