Windsor.ai Blog Understanding Non-Aggregatable Metrics

Definition Non-aggregatable metrics are specific to their segments, meaning that summing these metrics can lead to inaccuracies. They cannot be combined across different segments without distorting their true values. Overview To illustrate the challenges of working with non-aggregatable metrics, we will examine user-level data. Note that this type of data is not available in Windsor.ai.… Read More »Understanding Non-Aggregatable Metrics The post Understanding Non-Aggregatable Metrics appeared first on Data and Marketing Attribution Modelling | Windsor.ai.