Wonderstuff Blog Enthusiasm for all - developing a new brand for an established shopping centre

NewRiver Retail, one of the UK's leading property investors approached us to reposition a dull and outdated shopping centre in Birmingham. Everyone had lost enthusiasm for it - the owners, the retailers and the shoppers. By creating a new name and a colourful and vibrant identity which was applied throughout the centre, new life could be injected into... View ArticleThe post Enthusiasm for all - developing a new brand for an established shopping centre appeared first on Wonderstuff.