Workday: Workday doubles down on humor in B2B - and it's working like a rock star

Workday is sticking to its guns, and guitars, by bringing levity to the suit-and-spreadsheet world of B2B. Its latest ads, Carmen the Rock Star and Goodnight Rock Stars, are the third act in a now-iconic series that's proving you can win over the enterprise crowd with a wink, a riff, and a few leather jackets.The campaign sees classic rock legends recoil in horror as office workers, powered by Workday's AI, are dubbed "rock stars." It's knowingly absurd, self-aware, and yes, funny. But behind the punchlines is a serious point: Workday is betting big on AI, and it's using pop culture to make that pitch less painful.And the strategy is no gimmick. The original "Rock Star" Super Bowl spot not only crashed into pop culture consciousness, it also scooped the Grand Prix at The Drum Awards for B2B. Not bad for a software company.Read more here