WPP: Britannia & WPP partner to launch Google Gemini powered A-Eye, catering to visually impaired

Britannia Industries, in partnership with WPP, is proud to launch Britannia A-Eye, powered by Google Gemini, based on Vertex AI Multimodal Live, to democratise the retail experience. Britannia Industries has launched the pilot leveraging Google Astra’s capabilities to empower retail experience for the visually impaired, in partnership with MORE Retail and Mithra Jyoti, an NGO dedicated to empowering the visually impaired community