WPP: WPP named global shopper marketing and commerce partner for Heineken

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver. This expands WPP's relationship with HEINEKEN and underscores its leadership in delivering innovative, AI-powered marketing solutions at scale. The remit encompasses global development of below-the-line [...]The post WPP named global shopper marketing and commerce partner for Heineken appeared first on MediaBrief.