WRB Blog Gamification: Leveling Up Patient Adherence

Gamification-using video game-like tasks to creatively engage patients and foster treatment adherence-is gaining traction in health care. Since the cost of nonadherence in the U.S. is estimated as high as $337.1 billion annually, it's no wonder pharmaceutical and medical-device manufacturers are taking this novel approach. Examples of gamification include: Apps that give patients points for [...]