by R.A. Rowell; Co-Owner of Intent-sive Nature & the Brand Shamans network In recent years, Search Engine Optimization (SEO) has experienced a slow, but steady transition from focusing on simply optimizing websites for search engines to the actual user experience. It's a good trend, honestly, because search engine rankings are certainly not everything. What good is a search engine ranking if people click through to your site and don't bother to read your content?Of course, you're not o [...]