Wunderkind: Perry Ellis Enlists Wunderkind To Revitalize Its Email Game

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company's email marketing, Frank [...]The post Perry Ellis Enlists Wunderkind To Revitalize Its Email Game appeared first on AdExchanger.