Xandr: Channel 4 to expand its digital ad-buying suite with Xandr
Channel 4 is to become the first UK broadcaster to offer brands the option of using the Microsoft's automated ad buying platform Xandr. The broadcaster has added Xandr to its [...]
Read full article »
Xandr is a New York-based data technology platform that offers solutions such as digital advertising and analytics for brands and publishers.
Read more