Xaxis: A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with Adelaide

Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns. Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results in programmatic campaigns. Xaxis Romania will thus provide its clients with a distinctive competitive [...]The post A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with Adelaide appeared first on AiThority.