Xaxis: Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying

Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics. With this partnership, advertisers can leverage Adelaide's omnichannel attention metric, AU, to increase the transparency [...] The post Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying appeared first on ExchangeWire.com.