Xbox: XBox enlists rat army to show our human side

Micosoft's Xbox has won plenty of gongs for its advertising over the years (mostly via McCann). Droga5 is on the case here (with two directors - see Instagram box) and undoubtedly the most sympathetic portrayal of rats in an ad. To show us our human inside in this metronomic world. Which Microsoft has done a ... The post XBox enlists rat army to show our human side first appeared on More About Advertising.