xTuple Blog Why Every Sales Team Needs a CRM

CRM stands for Customer Relationship Management. A CRM gathers customer and sales leads interactions across all channels in one place. The capability of a CRM to manage centralized data assists businesses in generating sales and improving customer satisfaction, retention, and service. All of that ultimately leads businesses of all sizes to see significant growth and an increase in profits.1A CRM is beneficial to the many different teams within a company by assisting them in carrying out their various roles and job expectations. The sales team, especially, will find a CRM to be an integral part of achieving their goals to drive revenue.2