At its core crowdfunding is capital formation and equity investments on the internet. The once obscure , difficult to obtain investment capital that so many businesses need to grow is now readily available to anyone with an email address and PayPal account. According to the Crowdfunding Industry Report by Massolution published in 2013- the overall industry raised $2.7 Billion in 2012 across more than 1 Million individual campaigns globally which represents a 64% annual growth in 2011 and 81%