Yili: A twist in the tea: Yili seeks to capture new consumer base with twist-top RTD range
China dairy giant Yili has ventured into the ready-to-drink (RTD) tea segment with an entirely new product concept dubbed the âinstant brewed teaâ under its INIKIN brand as it looks to capture a new base of local consumers.
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Yili is a China-based dairy company that produces and supplies milk products such as yogurt, ice cream and cheese for businesses.
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