Yonder Media: WPP's Group M acquires mobile marketing specialist Yonder Media

WPP's slew of South African agency acquisitions shows no signs of slowing down. The massive holding company on Wednesday announced that it had acquired mobile marketing specialist Yonder Media through its Group M division.Yonder Media's unaudited consolidated revenues for the year ended 28 February 2015 were approximately R20-million, with gross assets at the same date of approximately R18-million.While not an outright acquisition, the group does now own a majority stake in Yonder Media. According to the deal terms, Yonder Media will continue operating as an independent brand and also lend speciality services to the GroupM agencies - Mindshare, [...]The post WPP's Group M acquires mobile marketing specialist Yonder Media appeared first on Memeburn.