Yorke Communications Blog Why creating a user persona is key for an effective content marketing strategy

If you want to devise a successful content marketing strategy, your business has to know who you wish to target that content at. If you do not know who you wish to target, then you will not be able to engaging with the target audience, and generate RoI for your business. So the first step […] The post Why creating a user persona is key for an effective content marketing strategy appeared first on Yorke Communications.