Yoyo Blog Customer retention vs acquisition: the retail CMO’s battle to drive customer loyalty
We all know that a retailer has two ways to grow revenue. Add new customers or generate more business from existing ones. Attracting new customers is exciting. Successfully incentivising people to buy into your... The post Customer retention vs acquisition: the retail CMO’s battle to drive customer loyalty appeared first on Yoyo Insight.
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Yoyo is a multi-retailer mobile wallet that offers secured mobile payment, automated loyalty and digital receipt collection solutions.
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