ZEFR: Google Gets Another Third-Party AI Brand Safety, Suitability Support
YouTube for Shorts, Demand Gen, and Performance Max products will gain AI-powered third-party support. Through the Google Ads data hub, the company can now track all the video delivery that ads were served against either programmatically in Display & Video 360 (DV 360) or Google Ads.
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ZEFR is a California-based SaaS platform that offers solutions such as marketing and data analytics for brands.
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