ZESPRI Kiwifruit: Zespri Thanks Retailers For Supporting SunGold Resulting In A Successful Launch

Zespri opened its North American offices in 2017 and launched SunGold Kiwifruit with remarkable success due to customized programs, regional market development managers, and strong consumer and retail marketing campaigns. Within the kiwifruit category, Golden kiwifruit drove the category dollar gain with sales increasing 125 percent for the 52-weeks ending 12/03/17. Zespri's SunGold Kiwifruit led the growth and represents 80 percent of the Golden kiwifruit category with 27.8m lbs. sold to establish a new sales record.