Zinmobi Blog Why Data Nerds Are Stealing The Marketer Role (And Why You Need to Hire Them)

To quote every "Marketing for Dummies" book, whitepaper or journal article floating about at the moment, data-driven marketing is undeniably knocking generic, mass advertising off the pedestal and into 2012 where it belongs. Almost every retailer, especially those involved in digital (which is becoming almost every retailer) has some, or even copious amounts of Big Data... View ArticleThe post Why Data Nerds Are Stealing The Marketer Role (And Why You Need to Hire Them) appeared first on ZinSider - ZinMobi's Mobile Marketing Blog.