Press Release: Zion & Zion : Zion & Zion Study Reveals Brand 'Clarity' More Important Than 'Originality' for QSRs

TEMPE, Ariz., Sept. 2, 2020 /PRNewswire/ -- The market research team at Zion & Zion, a top-ranked, full-service, national marketing agency, continues to deepen understanding of quick service restaurant (QSR) brand personality measurement. In this study, both confirmatory factor analysis...