Zirra Blog When Numbers Do Lie: The Case for Qualitative Analysis

On paper, the numbers are great, but there are factors that can’t be quantified. The case for qualitative analysis in a quantitative world. Let’s go back: it’s summer 2015. A simpler time. That “Want to Want Me” song won’t stop playing, over and over again, from every radio on Earth. The phrase “fake news” has yet … Continue reading "When Numbers Do Lie: The Case for Qualitative Analysis" The post When Numbers Do Lie: The Case for Qualitative Analysis appeared first on Zirra.