ZOG Digital Blog Convincing the C-Suite: Forecasting for Results

Marketers and corporate communicators often face the same challenge getting new initiatives off the ground: executive buy-in. One way we've helped clients gain that support is with forecasting-predicting results that affect your business performance with a time-tested algorithm and baseline data set. With these in one hand and a step-by-step plan in the other, our clients are empowered to secure the resources they need to do their job, whether it's building awareness or protecting brand reputation. Here's a shorthand guide to get you started. Keep the Bottom Line in Mind For digital marketers, tying their efforts to revenue is usually [...]The post Convincing the C-Suite: Forecasting for Results appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital.