ZOG Digital Blog Innovation & Measurement: Key Takeaways from the CMO Club Spring Summit

More than 150 of the smartest marketers in the country gathered in Marina Del Ray last month for the CMO Club's Spring Summit, and ZOG Digital was lucky enough to attend and participate. The event was filled with captivating speakers, engaging roundtables, and live entertainment. It was a unique opportunity to meet with CMOs from some of the largest brands in the world. Here are some of the key takeaways: Path to Conversion One significant comment that I heard came from Antonio Lucio, Global CMO of HP, while he was being interviewed alongside John Costello, former CMO of Dunkin Donuts. [...]The post Innovation & Measurement: Key Takeaways from the CMO Club Spring Summit appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital.