ZOG Digital Blog Local SEO Part 1: Location, Location, Location

One key aspect of our Connected Content approach involves uncovering the ways your digital solutions can work together to be greater than the sum of their parts. While we typically talk about this in terms of cross-channel efficiencies (paid, social, display, etc.), today we're launching a three-part series that focuses on an oft-overlooked element of one's digital presence: local visibility. A business dealing with e-commerce or CPG products can usually draw a straight line between their marketing efforts and concrete results. However, companies with brick-and-mortar locations can have a more complex relationship with their digital efforts, which makes it harder [...]The post Local SEO Part 1: Location, Location, Location appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital.